Intel’s CEO leans into ‘competitive fun’ with Apple as the company balances marketing and future prospects
Last year, Apple began its transition away fromIntelchips in its computers, opting to go with its own Apple silicon instead. Earlier this month, Intel launched a new ad campaign against Apple, trying to get people to stop paying attention to the successfulM1processor in its newest MacBook models, and instead keep folks interested in Intel chips. Things keep getting interesting in this regard, though. Part of the marketing blitzincluded hiring actor Justin Longof “I’m a Mac” fame to promote Intel chips and bash Apple’s M1 processor (and other Apple things)....